Adsense Seo

Above The Fold

The part of the screen where a user does not have to scroll to see content. In other words, the top part of the screen. This term comes from newspapers where the top part of the page is above the actual fold in the page.

Account Activation

After submitting an AdSense application and verifying your email address, the AdSense team will evaluate your application and send you an email within 1-2 days. If accepted into the program, you’ll be able to log in to your new account and copy-and-paste the AdSense ad code into your web pages to begin serving ads. This activates your AdSense account.

Account Creation

An AdSense account will be created for you if your application to the program is accepted. You’ll then be able to log in to and activate your account.

Actual Cost-Per-Click

This is the amount an advertiser actually pays for each click his/her ad receives. The AdWords Discounter automatically gives advertisers the lowest possible price in order to maintain their ad’s position. The actual CPC will be equal to or less than the maximum CPC specified.

Actual Cost-Per-Thousand-Impressions

This is the amount an advertiser actually pays for each impression of his/her ad. The AdWords Discounter automatically gives advertisers the lowest possible price in order to maintain their ad’s position. The actual CPM will be equal to or less than the maximum CPM specified.

Ad layout

The way the ads are displayed on a publisher’s site. You can choose the format that best fits your site. For example, the banner ad layout will display up to 2 ads horizontally across the page and the skyscraper will display up to 4 ads vertically.

Ad Layout Code

The HTML that is placed on any page of an approved site by the publisher who owns the site, allowing ads to be shown on that page in a specific ad layout format.

Ad Rank

Positioning. An ad’s position on a web page is determined by a combination of its maximum cost-per-click (price) and clickthrough rate (performance).

Ad Server

A computer, normally operated by a third party, that delivers and tracks advertisements independent of the web site where the ad is being displayed. Use of an ad server helps establish trust between an advertiser and publisher since the statistics are maintained by a objective third party.

Ad Unit

A set of ads displayed as a result of one piece of the AdSense ad code.

Adjustments

Your earnings may include debits or credits for various reasons, all of which are listed on your Payment History page. Possible adjustments include AdSense for search fees, Check fees, Invalid Clicks, and others.

AdSense For Search Fees

As stated in the Google AdSense Terms and Conditions, your AdSense for search earnings may be offset by fees. This applies to a small number of publishers only

Adware

Software that collects a user’s information without their knowledge through the user’s Internet connection. This information is often used for the purposes of displaying advertisements through pop-ups or other means. Sites associated with Adware are not allowed to run the AdSense ad code.

AdWords

AdWords is Google’s branded P4P service. This offering classifies Google as part Pay per click (PPC) Search Engine. The service places relevant text-based ads both within Google – termed “sponsored links” – and on external sites willing to host Google ads – termed “Ads By Google.” These external sites are those that use AdSense, the other side of the Google advertising model. Companies wishing to promote their products/services can enroll in this program.

Affiliate Program

Any type of revenue sharing program where an affiliate web site receives a portion of income for delivering sales, leads, or traffic to a merchant website.

Alternate ads

Alternate Ads allow you to monetize your ad space in the event that Google is unable to serve targeted ads to your page. By specifying an image or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted AdSense ads, or by your own choice of content. Alternate Ads, if specified, will be shown when there are no targeted ads available for your page. The ad space will not be branded as ‘Ads by Google.’

Article

A work of prose, usually on a specific topic, identified by its title (or heading) and often by its author(s), and usually includes a resource box that has information about the author and a link to his web site.

AWeber

A third-party service that offers unlimited autoresponders and newsletter hosting.

Bad Neighborhoods

Sites that violate Google’s guidelines are considered to be in bad neighborhoods. You shouldn’t link to sites that are considered “bad” because, not only does Google penalize bad sites, they also penalize sites that link to them.

Banner

An image file that displays an online advertisement, typically sized for placement at the top or bottom of a Web page and linked to another page.

Banner Blindness

A phenomenon where a website visitor completely overlooks a banner because they’ve seen them so many times.

Blog

Short for weblog, a personal journal published on the Web. Blogs frequently include philosophical reflections, opinions on the Internet and social issues, and provide a “log” of the author’s favorite web links. Blogs are usually presented in journal style with a new entry each day.

Blog and Ping

A technique for getting search engines to spider your web site quickly. Basically, you add entries to a blog with links to your web site and then ping other web sites to let them know you updated your site. When you ping yahoo, for example, they will send their spider to your site to see the new content. This helps you get indexed into Yahoo quicker.

Blogger

A service that provides Web-based tools used by individuals to publish to the Web. Also a word generally used to refer to someone who blogs.

Bookmark

A method of storing links to individual web pages or web locations on your computer. Bookmark is the term used by Netscape; Favorites is the Internet Explorer term.

Channel

A publisher-specified group of pages used for reporting purposes. Publishers can create channels to track specific metrics across pages, sites, and domains.

Check Fees

The costs associated with special delivery of checks, or stop payment requests

Click

In AdSense publisher reports, a click corresponds to a user’s click on any ad on a publisher’s page. The Click column may also include clicks that are deemed to be invalid, and for which no earnings are generated. Clicks on PSAs are not included in publisher reports.

Click Fraud

A scam involving displaying Adsense ads, and then using various methods to fraudulently increase the number of clicks to the advertiser. The person commiting click fraud receives money generated by the click throughs even though the clicks were not generated by genuine customers.

Clickthrough

The act of clicking a banner, or other ad, which links the user to the advertiser’s Web site.

Clickthrough Rate (CTR)

In AdSense publisher reports, clickthrough rate (CTR) is the number of clicks an ad unit receives divided by the number of times the ad unit is shown (impressions).

Client-Side Software

Any software application that is used to access or make better use of the internet and is installed on the user’s machine, such as browsers, email clients, and internet messaging programs. This often includes hidden downloads or interferes with other applications.

Cloaking

Involves serving a specific page to each search engine spider and a different one to human visitors. In most cases this is frowned upon by the search engines.

Color Palette

AdSense offers publishers the ability to customize the colors of ads that appear on their sites. Color palettes allow you to make sure that the ad text, background, and border colors complement your website. For added variety and freshness, you can even choose to rotate through up to 4 different color palettes at a time.

Competitive Ad Filter

A list that AdSense publishers can create and store in their accounts in order to block ads from certain URLs from running on their sites. After a publisher adds a URL to the list, ads for that website list will not run on his/her site.

Content

Content is a generic term used to describe information in a digital context. It can take the form of web pages, as well as the information contained in files such as sound, text, images and video.

Contextual Advertising

Sponsored links that appear next to related non-search-engine-generated content, such as news article.

Cookie Cutter

Appearing to be mass-produced; identical in appearance.

Cost-Per-Click (CPC)

The CPC is the amount an advertiser pays each time a user clicks on his/her ad. Google AdWords has a CPC pricing system.

Cost-Per-Thousand-Impressions (CPM)

The CPM is the amount an advertiser pays each time a user views his/her ad and an impression is recorded.

Crawl

Because of the way a spider/bot moves through web sites, it is said to ‘crawl’ the page or site.