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Your Fellow Blogger is Not a Competitor

Do you ever feel jealous that another blogger in your niche is getting more readers than you? Or perhaps you believe that you deserve more attention then him or her. After all, you think their content isn’t nearly as good as yours.

But there’s no reason to feel that they are your competition, especially if they are only providing free content to generate income.

Both of you are not selling products or services that would be rendered useless, once a customer has decided to make a purchase from a specific source.

Most blogs create content to attract audiences in return for monetization via ad revenue or affiliate recommendations. Readers follow these blogs because they give them the information or entertainment they need. Content is easily available and readers follow multiple blogs because there is little cost involved in doing so.

The issue here isn’t about niche saturation or the presence of many blogs writing about the same topics. It’s really just about attention. Each reader has a limited amount of time and specific interests or informational needs. When there are many blogs constantly producing content, there is inevitably attention scarcity.

Let’s take StumbleUpon as an example. When you’re stumbling, you’ll only stop to read a specific article because it is relevant to your interests. Otherwise, you’ll continue clicking the stumble button for it to serve up other webpages.

Your real competitors aren’t other blogs but the relevancy of content:

As long as a consumer sees relevant content, he/she is going to stick around – and that creates more opportunities to sell. Literally, the longer a user stays on a site reading news etc, the higher the chance that person will click on an ad. So the question is: how do you show the user relevant content?

However relevance itself isn’t enough, content must be interesting by providing value on top of what one already knows. Content differentiation and idea aggregation is one way to make sure that you are not blogging ineffectively:

It is hard to be the regular news spot just by producing similar news to what is available on other channels. If you cover stories that are worth spreading, but are not dong much more than syndicating them, then even if your content is useful the reference links skip past you and on to the end story you wrote about. 

You might get a hat tip link here or there, but you are not going to get many if you have few readers. And those links are not going to be enough to pull readers away from market leading channels, to do so requires people talking about you. 

Your content has to amalgamate ideas from multiple sources or unique perspectives such that people are TALKING ABOUT YOU.

What you want is attention. The other bloggers in your niche are attention assets you can exploit. Don’t treat them as competitors, even if they promote a similar affiliate program. The internet is big enough for everyone.

Do some networking. Be friends with them. Initiate conversations through email or other channels. Build win-win relationships. After all, both of you have exactly what the other needs: an audience potentially interested in relevant content.

There is nothing better than another blogger personally recommending your content to his or her audience. The readers trust the blogger in question and their perception of your blog is inevitably made favorable by the positive endorsement.

Seek these recommendations by working with other bloggers, not against them.

What are your thoughts on this matter? Do share it in the comment. Thank you for your time

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Written by Admin on April 7th, 2011 with no comments.
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