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Did you know you can find an audience outside your niche topic?

It’s true that you should blog for your target audience and work within your chosen niche. But you should also explore parts of the blogosphere outside your niche. Doing so will expose your dazzling blog to a new audience and you will have opportunities to network with new bloggers.


Read blogs and websites outside of your niche. Try reading a couple blogs a day that are not within your niche. Just read them and expose yourself to new writing styles. When you read websites outside your niche you can learn valuable things that you can then blog about as you relate them to your blog’s set of topics.

Comment on blogs outside your niche. Try to leave useful comments. While you do so, engage the other commenters and even engage the blog’s author. This will cause the blogger to take notice of you and she may even read your blog! As you comment on blogs outside of your blog’s topic, you’ll learn more about these new subjects because you’ll be exercising your new skills by interacting with the other commenters on that blog. In doing so, you will also be reinforcing your newly-acquired skills and knowledge. In reading, commenting and responding to other commenters on that blog who interact with you, you will be practicing multi-modal learning. (I will blog more about multi-modal learning in another article soon.)

Read and interact with posters on forums outside your chosen niche. You should do this to learn more about topics that you can relate to your niche. This will give you valuable new ideas for your upcoming blog articles. You’ll learn new subjects that will broaden your blogging skillset and open up new ways for you to grow your readership.

What topics should you explore outside your niche? Well, take my niche for an example. I blog about blogging. What kinds of people would be interested in my niche but are outside of my blogging about blogging tips niche? Writers, marketers, SEO, and programmers are a few. I could go even farther afield and try gadget blogs, computer blogs, computer help forums and websites, psychology blogs/forums, business blogs and forums and others. You need to brainstorm different topics to explore outside your chosen set of blogging topics.

You should use many of the same tactics in these external topics that you use within your own niche. By this I mean join blog carnivals, guest post on a few of these blogs, participate in group writing projects and participate in social media that pertains to these external topics.

By exploring topics outside your niche, you will learn a lot, meet new bloggers, and draw new readers to your informative blog. Some of these people may even guest blog for you in the future, bringing in fresh new points of view to your blog readers which will engage them even more!

What are your thoughts on this matter? Do share it in the comment. Thank you for your time

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Written by Admin on March 27th, 2011 with no comments.
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