10 Valuable Business Lessons We Can Learn From Google
Why not learn from the Successful?
We can learn a lot from those who are successful, and that is who we should learn it from. No sense in listening to a bum, right? So let’s look to Google for some awesome lessons of business, shall we?
10 Google Biz Lessons We Can Learn From
1. Keep it simple. Look at how simple Google kept it simple over several years, and I hope they don’t ever change that. Doesn’t everyone agree? If they keep it simple, then it stays my homepage guaranteed. The simpler and more unchanged, the better. People secretly like it that way.
The fad of change makes them never admit it nor how much they hate change. I should know, I’ve been in that position. I hate change and complication. Why is everyone so afraid to publicly admit it? Leaders always tell us to “embrace change, love it, etc.” Whatever! I can’t stand change in most cases. There are only rare exceptions.
By the way, here are two very easy, key, rarely followed business rules to know
A. This one is so important I will say it again — Keep it simple!
B. Keep it the same as originally so loved and successful! People want it simple and easy and don’t want to re-learn or get re-acquainted with something they’ve grown so used to and that they love. Only once in a blue moon when the change is worth it, it should happen, like when Yahoo changed itself, and they kept asking what people thought first. Has Google changed much since inception? No! So learn from the best!
2. Meet a specific need. Google saw the need for the Internet to have a flat search rather than hierarchical structure like a directory. Directories can fail. Google searches usually don’t, so this is where it’s at. That’s the best file plan in the world, so long as keywords are used i.e. files are named correctly.
3. Specialize in one area with 80% of your effort. This one is the what I’d call using the 80-20 rule in an ultimate way to one’s advantage. Google specializes in searches. That’s what people want, something that does that the best. That’s what they do and have kept doing. the others over-differentiated. Google stuck to their core strength. That’s simple, and smart. Way to go Google!
4. Be the best at what you do. It pays! Google’s stock jumped five times in only a couple years.
5. Don’t over-differentiate. When you do, you dilute your niche. Google did differentiate a bit, but not like Amazon did. Google stuck to their niche and only differentiated to take more market share from Yahoo and Hotmail/MSN with Gmail. They also have other things they do. I just hope it stays 80% on search engines as its primary focus. Over-differentiation isn’t advisable in any business.
6. Start only when ready and be prepared for the growth when it comes. Google seems to have done this and calculated it all mathematically up front. What else would you expect from a couple of Stanford grads? I remember how tough a high school math teacher I had from Stanford was..I hated it. But they’re obviously math-centric at Stanford.
7. Have a plan and learn quickly. Google learned because they hired the best and still seem to. See point 9.
8. Have foresight…foresee and predict, and by leading the way, you stay ahead. Would anyone out there disagree that this is exactly what Google did? To stay #1, pave the way! Create, don’t just benchmark.
9. Hire the best. It’s expensive, but it pays exponentially. That’s why Google will always be the best. They have ties to all the math whizzes at the universities, it seems, and their algorithms are the best because of it.
10. Keep trade secrets secret at all costs. Can you imagine what would occur if someone were to figure out Google’s search engine algorithm and then reveal it? They could be just as good. But Google already figured out what to do…win them over, make them join rather than compete. Their algorithm is probably only known by founders Sergey Brin and Larry Page and a handful of scientists at best.
What are your thoughts on this matter? Do share it in the comment. Thank you for your time
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Written by Admin on September 5th, 2010 with
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