What is pre-selling? Imagine a salesperson knocks on your door, trying to sell you a supposedly amazing water filter. Most, if not all of us, will be annoyed by the fact that someone is trespassing your comfort zone and trying to sell a product right on your face. Pre-selling is a concept just opposite of the salesperson’s dilemma I mentioned above
This topic dwells on how to correctly put your Adsense script into your HTML code. This topic is quite important because unfamiliarity on how the scripting works will mess up your web design. Think of misaligned margins and fleeing texts which may cause unpleasant experience to your visitors.
One way is to see how much a particular topic will earn. First, you will need to outline a few possible topics to choose from, say luxury hotels, Swiss chocolate, San Francisco, Britney Spears and scuba diving. Then you can check the maximum price an advertiser would be willing to pay to appear in your website (through Google Adsense). While you income-per-click may vary on different days, you can still count of the correlation between the advertiser’s bidding price and how much will your topics will make.
Gone were the days where web advertisement should be in big square blocks or annoying animated banners. By default, Google ads come with border or black, gray or light blue colors. You’re allowed to change the ads to become borderless and I see no reason why you shouldn’t. Borderless ads have a different psychological impact to your visitors. In short, they should feel less fear to view and perhaps click on them.
Hopefully you know what a web hosting is. It is basically a server space that you purchase to put your web files to be viewed to the rest of the world. A clear distinction between a domain name and a web hosting should be made. First, you need to decide how much space you want. [...]
Google Adsense creates a major breakthrough in web banner advertising by offering text-based ads. There are also image-based ads like the conventional ones we normally see. The question now is this: Which one should we employ in our website?
This is not really a new discovery but I did notice most people in the AdSense discussion forums kept asking on how to know which ads are paying well, and which are not. Not to mention, we always wonder which ads on which page our visitors have the tendency to click.
While it wasn’t entirely proven that filtering your ads will significantly boost your pay-per-click (PPC), the idea is to just prevent useless (a.k.a spammy or made-for-Adsense) sites from appearing in your website.
The biggest no-no with AdSense perhaps is clicking on your own ads. Google employs a sophisticated method to track illegitimate clicks. It can run analysis on your IP address(es) and can detect such clicks. Accidental clicks are probably OK. Google may not accrue the clicks as your income. What you want to avoid is too many clicks of your own ads which will raise suspicion and worse, the ultimate termination of your account. In short, don’t do it!